Google Ads | SEO Case Study
Family Run Business Thrives in Extremely Competitive Industry
1%
Space Utilisation
£1
Cost Per Conversion
1%
Conversion Rate
In a Nutshell
Premier Self Storage, a Staffordshire-based family business.Needed to attract bookings while keeping conversion costs below £30. Used broad match campaigns to identify and optimise top keywords, leading to being at 99% capacity and a cost per conversion under £30.
Performance Screenshot – 30 day period
Who We Did It For
Premier Self Storage, a family-run storage firm in Staffordshire with two sites within 15 miles of each other, needed to compete with larger companies with multi-million pound marketing budgets.
What We Did
We were tasked with finding a winning audience ready to book, while keeping the cost per conversion below £30.
How We Did It
We began with broad match campaigns to identify top converting keywords, uncovering low search volume terms that consistently drove relevant traffic and conversions. We then grouped these top performers into dedicated campaigns, allocating budget to maximise performance without increasing CPA. This strategy helped Premier Self Storage reach 99% capacity with a cost per conversion under £30. The success of these campaigns allowed the business to manage customer flow effectively and gave the directors confidence to expand further.
What the Client Said
Clear advice, actionable insights, and a digital strategy that’s transformed our business. We wish we had partnered with Onward sooner! ‘Onward’ and upwards ;o)
Martyn J
Managing Director – Premier Self Storage