Google Ads Case Study
Targeted Google Ads Campaigns for High-Value Client Acquisition
1%
Increase In Conversions
£1
Average Cost Per Conversion
1%
Decrease in Cost per Conversion
In a Nutshell
Elite Security needed to acquire high value customers who are typically few and far between. Having delivered for the Natural History Museum and Harvey Nichols they had a strong proposition for high value clients. In an expectedly competitive search environment we were running Google Ads activity within their target locations for the range of services they offered but in order to find extremely niche queries we decided to also take advantage of Dynamic Search Ads (DSA) to capture lower volume, highly targeted searches with relevant pages from the site. The DSA led campaigns delivered 23% conversion rate and at a 43% lower CPC than standard search ads.
Performance Screenshot – 30 day period
Who We Did It For
Elite Security, a leading provider of security systems and door installation services for major commercial buildings in London, needed to acquire high-value customers who are typically few and far between. With a strong proposition proven by work for the Natural History Museum and Harvey Nichols, they sought to expand their reach in a competitive market.
What We Did
We were tasked with generating leads for Elite Security, focusing on attracting high-value clients through Google Ads campaigns. Delivering dozens of high value warm leads to the business at an extremely low cost per conversion.
How We Did It
We ran Google Ads targeting specific locations and services, incorporating Dynamic Search Ads (DSA) to capture niche, highly targeted searches. The DSA campaigns achieved a 23% conversion rate and a 43% lower CPC than standard search ads. Additionally, we utilised responsive text ads with dynamic keyword insertion and exact match keywords to optimise ad spend. To further enhance results, we built optimised landing pages addressing specific customer pain points, driving highly relevant traffic and conversions.
What the Client Said
Initially, we’d never brought on an agency to support the business but we were very glad that we did. Onward built us a fantastic new website which is leaps ahead of our competitors and brings us the right kinds of leads for the business.
K Hickson
Marketing Manager – Elite Security