Social Ads Case Study
Launching a collaborative initiative between the UK Government and private companies
Meta CPC
Accounts Reached
Increase in New Users
In a Nutshell
The UK Business Climate Hub, a collaborative initiative between the UK Government and private companies, needed to drive traffic and awareness for their new website. The Hub empowers small and medium-sized enterprises to take climate action, and they required a strategic approach to reach their target audience effectively.
Performance Screenshot – 30 day period
Who We Did It For
The UK Business Climate Hub, a joint effort by the UK Government, businesses, and business groups, serves as the UK partner of the SME Climate Hub. This initiative supports SMEs in implementing sustainable practices and contributing to climate action across the UK.
What We Did
We executed a targeted campaign to boost traffic and awareness for the Business Climate Hub’s website. Leveraging creative audience testing across Meta and LinkedIn, we drove significant traffic post-launch with exceptionally low cost-per-click rates. The engaged audience resulted in high event sign-ups and frequent return visits to the website. Additionally, we expanded creative testing to attract more users while effectively managing relationships with key stakeholders, including some of the largest organisations in the UK.
How We Did It
Our team employed a mix of creative audience testing and data-driven strategies to identify and engage the most responsive segments. By focusing on both Meta and LinkedIn platforms, we ensured broad yet precise outreach. Continuous monitoring and optimization allowed us to maintain low CPCs and high engagement rates, ensuring the campaign’s success.
What the Client Said
Collaborating with Onward has been instrumental in our success since the launch of the website, they were able to take our initial ideas and really broaden our reach. They were proactive in their support and have been helpful throughout.
Liam, S
Managing Director- Broadway Initiative