Significant Revenue Growth for New Brand

Bathroom Point, an emerging player in the bathroom supply industry, aimed to establish a strong online presence and generate significant sales. Tasked with this challenge, we provided a full-service digital strategy to build their brand and scale operations from scratch. Entering a market dominated by competitors with revenues already exceeding £200 million.

We developed a fast, user-friendly website featuring custom e-commerce banner graphics and unique image-focused search functionality, all within an impressive timeline of less than 60 days. After launching, our strategic focus shifted to boosting sales and increasing brand visibility with Google Ads and SEO and improving conversions by optimising the user experience and expanding payment and delivery options.

To maximise early impact, we built and leveraged backlinks right from the launch, enhancing the site’s organic search footprint across over 1000 non-brand keywords. We utilised Microsoft Clarity to gain insights into user behaviour, which guided our site optimisations to improve the conversion rate significantly.

On the paid advertising front, we employed Google’s Performance Max campaigns, utilising search themes and segmented asset groups. This approach was complemented by first-party data to fine-tune our targeting and ad performance continually. We expanded payment methods to include Apple Pay and Klarna, and revamped delivery options to cater to a wider range of consumer preferences, significantly improving user satisfaction and conversion rates.

Further, we collaborated with DataFeedWatch to optimise their product feed, ensuring maximum visibility in shopping search results. This played a crucial role in driving online sales and achieving an impressive return on ad spend.