Digital Product, Custom Landing Pages, Google Ads
Legacy Business, Revamped in 30 Days
Cost Per Conversion
High Value Leads
Conversion Rate
In a Nutshell
The commercial property services giant previously had not seen success with running Google Ads to generate the right type of leads for their services. The group of companies specialises in large organisations with vast commercial buildings.
Collaborative efforts with their in-house marketing team, including a new call recording system, allowed for ongoing refinement of ads and better identification of high value commercial leads for the contracting group.
Performance Screenshot – 30 day period
Who We Did It For
The multi million pound group of companies deliver a vast array of building services for large contractors and building organisations across the south of the UK. From fire protection, surfacing and painting solutions TPG as they are know are the go to in large scale construction services.
What We Did
The TP Group current site wasn’t quite up to scratch. They engaged us to start work on a new site however needed a quick injection of leads. So rather than wait, we created new custom landing pages for the business. Launching within 7 days on a separate subdomains we drove traffic from our ads to these pages/
Onward teams conducted thorough keyword research to identify bottom-of-the-funnel keywords that would deliver results the business needed. The team then built the ad campaigns, set up conversion tracking including call tracking and launched in record time.
To support their internal operations we built custom web streamlining service delivery across the group. The web apps work both offline and online, and completely eradicated the use of paper across the provision of some of their core services. Not only did this provide an environmental benefit but also allowed for clear consistent communication throughout. Supporting The TP Group in delivering for their customers.
How We Did It
Working with the TP Group’s in-house marketing team we delivered digital products to streamline operations and ads to deliver warm leads straight to their sales team.
What the Client Said
Working with Onward has been a breath of fresh air, they have been extremely helpful and exceedingly quick in their delivery. The team are really pushing the group to the next level and have been talked about internally as a real support to the business.
Karen H
Marketing Director – The TP Group